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Whilst many within the Christian Church environment are still sceptical about "reaching hearts" through the impersonal medium know as "technology", others are seeing it as a necessary tool; in that it delivers an open channel, through which the intended audience can be reached where they are. With statistics showing that some 99% of adults now have access in some way to online browsing, our Christian Church cannot ignore the growing demands of its congregations for accessing information through technology.
Individuals are served constant messages designed and tailored by the secular world to appeal to the desires of the consumer. This is why it is absolutely necessary to serve Christians information which will assist them in edifying their faith journey; in doing so helping to maintain a balance of sound moral "faith-filled" nourishment to counter the constant assault of secular website marketing; which seeks to appeal to the pleasure senses; these strategies potentially lead our Christian brothers and sisters astray.
All Christian organisations should embark upon a "technology led communication strategy" to ensure that congregations are retained and served with healthy information which seeks to re-enforce the Christian World View. Web Designs and platforms are an excellent way to re-enforce the ground strategy, reaching otherwise unobtainable or more seriously vulnerable members of the Christian Church.